DURABLE YET MILD: Our wipes are oversized with optimal moisture for versatile use on bottoms, hands, and faces, effectively tackling tough messes. They are gentle on skin and eco-friendly, providing powerful cleaning capabilities.
GOOD FOR BABIES: With 99% water and organic aloe vera our soft and gentle wipes are EWG Verified and Allergy UK certified and made without fragrance, alcohol, parabens or chlorine. They’re Totally Chlorine Free, hypoallergenic and PH balanced so perfect for newborn, toddler, sensitive and eczema-prone skin.
USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.
TRUSTED BY PARENTS: Made in the UK to the highest standards, Pura wipes have won multiple awards, voted for by real parents.
GOOD FOR THE PLANET: Sustainably made in the UK to the highest standards. Pura’s wipes are made from biodegradable plant fibres from sustainable sources and are 100% plastic-free, certified Vegan and cruelty-free. We use a soft resealable lid to minimise our plastic content and keep wipes fresh. Our packaging is recyclable.